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The marketing funnel, also known as the think-see-do-care framework, is a conceptual model that outlines the different stages of the customer journey. At the top of the funnel, in the “think” stage, customers become aware of their needs and start exploring potential solutions. In the “see” stage, they engage with different brands and evaluate their options. The “do” stage represents the point of purchase, where customers make a decision and take action. Finally, in the “care” stage, the focus shifts to customer retention and loyalty through ongoing engagement and support. This framework highlights the importance of understanding and addressing customer needs at each stage of the funnel, allowing businesses to effectively attract, convert, and retain customers throughout their journey.
The marketing funnel, also known as the think-see-do-care framework, is a conceptual model that outlines the different stages of the customer journey. At the top of the funnel, in the “think” stage, customers become aware of their needs and start exploring potential solutions. In the “see” stage, they engage with different brands and evaluate their options. The “do” stage represents the point of purchase, where customers make a decision and take action. Finally, in the “care” stage, the focus shifts to customer retention and loyalty through ongoing engagement and support. This framework highlights the importance of understanding and addressing customer needs at each stage of the funnel, allowing businesses to effectively attract, convert, and retain customers throughout their journey.
The marketing funnel, also known as the think-see-do-care framework, is a conceptual model that outlines the different stages of the customer journey. At the top of the funnel, in the “think” stage, customers become aware of their needs and start exploring potential solutions. In the “see” stage, they engage with different brands and evaluate their options. The “do” stage represents the point of purchase, where customers make a decision and take action. Finally, in the “care” stage, the focus shifts to customer retention and loyalty through ongoing engagement and support. This framework highlights the importance of understanding and addressing customer needs at each stage of the funnel, allowing businesses to effectively attract, convert, and retain customers throughout their journey.
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